Plus-size model Robyn Lawley is the new face of French lingerie company Chantelle Paris.
Starring in the brand's new autumn/winter campaign, the 24-year-old Australian beauty proves that you don't need to be a size zero Victoria's Secret Angel to model lacy lingerie.
Wearing no 'plus-size' pieces, or items made especially for curvier women, the size 12 model shows off her figure in Chantelle's La Lingerie Noire collection -- available in sizes 32A to 44H.
Taking over from the likes of Stephanie Seymour, Tatjana Patitz and Enikő Mihalik, Miss Lawley joins Maryna Linchuk to model the La Lingerie Noire collection, which is designed to enhance all necklines, 'ensuring that there is a set of black lingerie for every Little Black Dress or outfit'.
'Giving women a unique style and femininity, a very Parisian confidence, whatever their bust size,' explained Chantelle in a statement.
Miss Lawley, who has previously modeled for lingerie brands Panache and Boux Avenue, is no stranger to baring her body.
An advocate for healthy body image, Miss Lawley told Ellen DeGeneres last week: 'We need to accept our natural size.'
Recalling the early days of her career, the six-foot-two-inch beauty explained: 'Even at my absolute skinniest, I wasn't skinny enough to model.
'It was a really traumatic experience, I was 16. . . to hate your body so much, to hold it responsible for not working and for holding your life back. It was a huge turnaround when I started plus-size modeling.
'I gave up and stopped caring. I fell in love with food again, I started a food blog and dedicated my life to just loving food.'
Speaking out about society's obsession with 'thin equals beautiful' body ideals, she added: 'Women's weight is really tarnished. When any celebrity woman gains weight we ridicule them, and we don't think about the consequences to young girls.
'We should focus on what we say to each other. I'm all about finding your set natural weight and being happy at that weight. Don't try and force yourself down -- I can't be skinny, that's just my bone structure.'
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